Have you ever searched for a local company and had a really hard time finding their website, hours of operation, or even a telephone number? They probably did not claim their Google Places, recently re-branded as Google My Business, listing in Google Maps, making a one step process of finding more information about the company […]
There are tons of great in-depth articles on keyword research across the web, but they all try to be comprehensive when most of us want “good-enough”. So, is there a Pareto Principle version of keyword discovery and research? Is there a way to get 80% of the value with 20% of the effort? I think […]
We all hate them (if you don’t, your vote doesn’t count), but they are here to stay: answer boxes. Answer boxes are one of Google’s more controversial methods of taking content from webmaster sites and displaying it directly in their search results. But, like most things Google does that might be unsavory to webmasters in […]
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