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  • Google’s Amazing Domain Diversity Metrics
    I have always been intrigued by the organic search ecosystem. You can think of it like a marketplace where different sites come to life, grow, thrive, or die depending upon their performance. Like the natural ecosystem governed by physical laws, or the marketplace governed by financial law, Google’s search results are governed by the algorithm. […]
    Russ Jones
  • The Problem with Winner and Loser Analyses
    It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation as to why certain sites topped the list and others faltered. While the approach is itself not flawed, the methodology employed by nearly every winner-loser list out there is. Let […]
    Russ Jones
  • Google Search Console Delays: How Old is the Data?
    Every link data set (Moz, Majestic, AHrefs, Webmeup, SEMRush, Bing and Google Search Console) have multiple delays – the natural delay between the time in which the bot revisits a page to find a link has been added or removed, and the unnatural delay between the time in which the page has been indexed and […]
    Russ Jones

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