by Michael Fine | Jan 5, 2015 | Content Marketing, Facebook, Free SEO Tools, Google+, SEO, SMX Social Media, Social Media, Twitter
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very...
by Michael Fine | Dec 30, 2014 | Facebook, Google+, LinkedIn, Online marketing, Social Media
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally...
by Michael Fine | Dec 23, 2014 | LinkedIn, Online marketing, SEO, Social Media, Twitter, YouTube & Video
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on...
by Michael Fine | Dec 5, 2014 | Facebook, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter, YouTube & Video
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Hive...
by bgassett | Dec 19, 2013 | Google+, Social Media
Google Plus & Pinterest = Marketing Dynamo! The ultimate goal of any social media strategy is to get more visitors to your website. It is a long process, but worth it because you have to take the time to grow your followers and build a strong bond with them....
by mtraphagen | Aug 7, 2013 | Authorship & Author Rank, Content Marketing, Google, News, Online marketing, SEO, Social Media
UPDATE: Some Hope for Small Publishers 11 August 2013 We have seen before where a new feature like this only works for big guys in the beginning but eventually rolls out for anyone. Authorship would be a case in point. I set it up when it first came out, but waited...
by mtraphagen | Mar 20, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Hive Digital, Online marketing, Presentations, SEO, Social Media
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author...
by mtraphagen | Feb 21, 2013 | Google, Google+, Hive Digital, Online marketing, Social Media
Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by
by mtraphagen | Dec 21, 2012 | Google, Google+, Infographics, News, Social Media
Google+ celebrated nearing the end of its first full calendar year as a social network by publishing this infographic displaying highlights about the network achieved in 2012: The infographic covers the following highlights and achievements of Google Plus in 2012: The...
by mzaffina | Dec 12, 2012 | Online marketing, Social Media
If you hold a mirror under your nose and find even the slightest hint of mist, you’ve probably heard that social media has arrived. Many of us use it as a means to watch endless hours of cat videos or keep up with the whimsical George Takei’s most recent meme that has...
by mtraphagen | Dec 5, 2012 | Conferences, SMX Social Media, Social Media
Live blog from SMX Social Media – Las Vegas – December 2012 Pinterest Vince Blackham – Director or Social Media, 97th Floor (@vinceblackham) Pinterest generates more referral traffic than many other social sites. Low bounce rates typically from...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...