Posts Tagged ‘Social media’

6 Ways To Market with Vine

April 7, 2015 by

vine

“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about learning how to tie a Double-Windsor knot [Continue reading]

LinkedIn Groups Versus Company Pages

April 1, 2015 by

linkedin-logo

I have been receiving one question quite often lately:  What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things.  According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]

The Benefits of a Live Chat

March 9, 2015 by

chat1

Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential clients as happy as possible. You may think it’s cheesy, but having an employee dedicated to supporting your current and potential clients can help put out fires before they get [Continue reading]

How Netflix Changed the Face of Content Marketing

February 27, 2015 by

house of cards season 3

Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading]

The Power of Social Media: The Scandal Effect

February 6, 2015 by

scandal

The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile devices, businesses and brands soon came to the realization that there was an increasing disengagement with their audience. The question that everybody kept asking [Continue reading]

The #Rules of Hashtags

January 28, 2015 by

hashtag

Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply popping a hashtag after your message will not cut it. There are rules and regulations [Continue reading]

LinkedIn Means Business

January 14, 2015 by

linkedin-logo

I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]

The 2015 Social Media landscape with Christine Moorman

January 5, 2015 by

social logo

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading]

“The Interview” that wasn’t banned

December 30, 2014 by

interview

My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally thought turning [Continue reading]

Mastering Product Criticism on Social Media

December 23, 2014 by

criticism_media_cycle

To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on you may not even notice a review until [Continue reading]

Rebranding Without All the Fuss

December 5, 2014 by

brandin1

Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Angular. A lot of discussions and brainstorming went into the name change. One [Continue reading]

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