by mtraphagen | Sep 16, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing Marion Kauffman Foundation in Kansas City. Since the Foundation was taking the trouble of flying me all the way...
by mtraphagen | Aug 10, 2013 | Authorship & Author Rank, Content Marketing, Google, Online marketing, Presentations, SEO, Social Media, YouTube & Video
Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael Ehline of the Circle of Legal Trust, a “Confederation of Online Attorneys and Webmasters Dedicated to Providing Educational Content...
by mtraphagen | Jun 13, 2013 | Social Media
Here are my on-the-spot notes taken down as Danny Sullivan of Search Engine Land interviewed Google Distinguished Engineer (and head of Google’s anti-web spam team) Matt Cutts with questions of his own as well as some from the attending live audience at SMX...
by bjensen | Mar 29, 2013 | Authorship & Author Rank, Content Marketing, Google, Online marketing, SEO, Social Media
Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online...
by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West
Google’s Matt Cutts and Bing’s Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing some examples of glaringly obvious spam sites. He asked us not to blog about them to protect privacy. But he...
by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West, Social Media
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, 2013. Part One: Concept of Link Popularity There are five major engines, but Google is by far #1. The other four...
by mtraphagen | Feb 2, 2013 | Google, Google+, Online marketing, SEO, Social Media
This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important post ever: “Your Google Plus Network Is More Powerful Than You Know.” One paragraph of that social media influence...
by mtraphagen | Jan 8, 2013 | Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
According to Dan Petrovic of Dejan SEO, as of 5 January 2012 Google stopped following (for link juice purposes) links placed in posts on Google+. The primary link is still followed. This is the first link you put into a post on Google+ if you allow G+ to turn it into...
by pbuckley | Dec 12, 2012 | Google, SEO
There are a lot of SEO’s that think having a technical background makes you a better all-around SEO, and I’m one of them. With that said, Google took a step forward today in making one small fragment of technical SEO a little bit easier for the...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...
by Russ Jones | Oct 18, 2012 | Content Marketing, Free SEO Tools, Google, Online marketing, SEO
Today Virante, Inc. launched nTopic, a content relevancy scoring API for Search Engine Optimization. Because there is nothing quite like it available in the world of SEO, we thought it would be appropriate to spend a little bit of time explaining what nTopic is and...
by mtraphagen | Oct 16, 2012 | Google, News, Online marketing, SEO
Big announcement moments ago by +Matt Cutts at #Pubcon Las Vegas : Google is today introducing a backlink disavowal tool in Webmaster Tools to allow sites hit by manual ranking penalties to disavow bad backlinks they have been unable to remove. Matt Shared some tips...
