Posts Tagged ‘search engine optimization’

The Dismal Economics of Private Blog Networks

December 11, 2014 by

network-twitter

For all of you blackhats freaking out, please read my disclaimer below detailing how this is meant to show that PBNs do not make economic sense on a small scale. Only if economies of scale are reached through larger investment do they make a viable financial model. Ever get in an argument and realize all [Continue reading]

Google Author Rank: On? Not Yet? Why I Don’t Care

October 28, 2013 by

Bill Gassett real estate sales

Google Author Rank: The Sasquatch of SEO When it comes to the topic of Google Author Rank and whether it is a reality today, the True Believers are only slightly less fanatical than people convinced that the following are real: Sasquatch (Big Foot) UFO abductions The Kardashians OK, one of those may actually be real, [Continue reading]

Writing for the Semantic Web and Semantic Search

August 10, 2013 by

Semantic Web Interview Mark Traphagen

Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael Ehline of the Circle of Legal Trust, a “Confederation of Online Attorneys and Webmasters Dedicated to Providing Educational Content and Lawyer Recommendations to the Public at Large.” Michael asked me [Continue reading]

Matt Cutts SMX Advanced 2013 Question and Answer Session

June 13, 2013 by

Danny Sullivan and Matt Cutts at SMX Advanced 2013

Here are my on-the-spot notes taken down as Danny Sullivan of Search Engine Land interviewed Google Distinguished Engineer (and head of Google’s anti-web spam team) Matt Cutts with questions of his own as well as some from the attending live audience at SMX (Search Marketing Exchange) Advanced in Seattle this week. Please understand that nothing [Continue reading]

The Real Value from Content Marketing

March 29, 2013 by

Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target and reach new audiences, build brands, and increase online visibility and traffic. Like other online marketing initiatives, this approach can be as effective or as non-effective as the time we [Continue reading]

Link Building Fundamentals: SMX West

March 11, 2013 by

Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, 2013.  Part One: Concept of Link Popularity There are five major engines, but Google is by far #1. The other four don’t even amount to half of Google’s combined. All [Continue reading]

Is Social Media Influence Building a Zero-Sum Game?

February 2, 2013 by

google-plus-network

This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important post ever: “Your Google Plus Network Is More Powerful Than You Know.”   One paragraph of that social media influence post has sparked some pushback from some very thoughtful readers. [Continue reading]

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