by mtraphagen | Mar 21, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, Social Media
UPDATE: The beginning of this post talks about a Google search feature which no longer exists: the “People and Pages on Google+” box. For a period of time Google displayed this box for certain search queries, showing the top-ranked people or brand Pages...
by mtraphagen | Mar 7, 2012 | Authorship & Author Rank, Google, Google+, Online marketing, SEO, Social Media
Or “How I Outranked Mari Smith for Her Own Post” I’ve been writing a lot lately about my new-found ability to high rank almost anything I post on Google+ on the first page of incognito Google search for long tail keywords that have search volume....
by mtraphagen | Feb 29, 2012 | Analytics, Google, Google+, SEO, Social Media
Yesterday I posted a dramatic example of how an influential Google+ profile combined with Google author verification linked to high-traffic web posts can result in a huge Google SEO power boost for Google+ posts in regular Google search, even for non-logged-in...
by mtraphagen | Feb 28, 2012 | Authorship & Author Rank, Google, Google+, SEO, Social Media
UPDATE 7 October 2013: I no longer believe that the ranking result I show below is the result of either Google Authorship or Author Rank. See “Google Authorship Not a Ranking Factor (Yet).” I now attribute it to the PageRank authority of my Google+...
by mtraphagen | Jan 13, 2012 | Google, Google+, SEO, Social Media
There’s a great deal of hooplah online right now about the new Google “Search plus Your World” implementation that adds personalized search (with Google+ content front-and-center) as the default view for most searcher’s SERPs. Almost all of the...
by mtraphagen | Jan 11, 2012 | Google, Google+, SEO, Social Media
The web has changed the world in so many ways, but few are more awesome than the fact that now anyone can be a “published” author. Search engines like Google made it possible that people might actually find your content. Then social media came along,...
by mtraphagen | Jan 10, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Today Google announced a change to the way it presents its search engine results that evoked breathless proclamations from the technorati like these: “Google+ could change the entire way we use the Web — and drive millions of Web sites who depend on Google...
by mtraphagen | Jan 8, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Could there be anything more cheering to an online author (especially one with a healthy ego like Yours Truly) than seeing this little gift from Google? Such “author rich snippet search results” are one of the benefits of connecting your online, original...
by mtraphagen | Nov 15, 2011 | Content Marketing, Google, Google+, SEO, Social Media
Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. Anyone can create a Google+ Page with...
by mtraphagen | Nov 15, 2011 | Google, Google+, Paid Search, Social Media
UPDATE: Now that adding multiple managers to Google+ Brand or Business Pages is active, check out our handy guide “How to Add Administrators to Your Google+ Brand Page.” Also see our listing of all our guides to Google+ for business. Original Post: On...
by mtraphagen | Nov 9, 2011 | Google, Google+, Social Media
In my last post (“Google+ Pages for Brands Are Here NOW! Why You Must Get One”), I gave reasons why I think it is essential that your business claim a Google+ Page for Brands. Now that you’ve got your Page, what do you do with it? ...
by mtraphagen | Nov 7, 2011 | Google, Google+, Paid Search, Social Media
Google announced today the long-awaited introduction of Google+ profiles for brands, businesses, and organizations, calling them Google+ Pages. The new Pages look very much like personal Google+ profiles, with a few additions: +1 Button: People viewing a brand’s...