by mtraphagen | Feb 21, 2013 | Google, Google+, Hive Digital, Online marketing, Social Media
Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by
by mtraphagen | Jan 15, 2013 | Facebook, Online marketing, Social Media
Facebook’s new Graph Search feature promises to revolutionize our searches by tying together the social graph of our friends and Liked pages. At first glance, the ability of the new search to bring together different bits of information as an answer to a natural...
by mtraphagen | Dec 18, 2012 | Facebook, Google, Google+, News, Online marketing, Paid Search, Social Media
UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, according to this post by Google staffer Christen Oestlien. Google+ user Michelle Marie noticed the following tiny...
by mzaffina | Dec 12, 2012 | Online marketing, Social Media
If you hold a mirror under your nose and find even the slightest hint of mist, you’ve probably heard that social media has arrived. Many of us use it as a means to watch endless hours of cat videos or keep up with the whimsical George Takei’s most recent meme that has...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...
by mtraphagen | Nov 8, 2012 | Internet Summit, Social Media
The Facebook Exchange Opportunity Josh Nannen – Senior Director of Sales, Triggit Early days of paid search are paralleling early days of FBX. FBX is retargeted advertising using Facebook. How it works: someone puts a product in shopping cart but doesn’t...
by mtraphagen | Nov 7, 2012 | Analytics, Online marketing, Presentations, Social Media
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising, and analytics agency. The presentation is scheduled to begin at 10:30 a.m. EST...
by mtraphagen | Sep 6, 2012 | Apps, Content Marketing, Facebook, Online marketing, Social Media
UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late to the game, but the problem described below is no longer a problem Imagine that your team is in the Big Game. It’s all...
by mtraphagen | Jun 29, 2012 | Google, Google+, Online marketing, SEO, Social Media
My first thought about the new Google+ Events was that no matter how slick and cool it is, this is one feature that could be hurt by the “my friends aren’t here” factor. I’m on record for advocating that the fact that my Facebook friends...
by mtraphagen | May 22, 2012 | Facebook, Social Media
The Facebook Pages app is the official Facebook Page manager app for iPhone (iOS). It allows administrators of Facebook brand pages to manage their Pages from their smart phone. Until the introduction of this app administering Facebook Pages from an iPhone was...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
by mtraphagen | Apr 18, 2012 | Authorship & Author Rank, Content Marketing, Facebook, Google, Google+, Presentations, SEO, Social Media, Twitter
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test...
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