Posts Tagged ‘facebook’

LinkedIn Groups Versus Company Pages

April 1, 2015 by

linkedin-logo

I have been receiving one question quite often lately:  What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things.  According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]

The Power of Social Media: The Scandal Effect

February 6, 2015 by

scandal

The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile devices, businesses and brands soon came to the realization that there was an increasing disengagement with their audience. The question that everybody kept asking [Continue reading]

The #Rules of Hashtags

January 28, 2015 by

hashtag

Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply popping a hashtag after your message will not cut it. There are rules and regulations [Continue reading]

LinkedIn Means Business

January 14, 2015 by

linkedin-logo

I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]

Why Instagram is becoming a marketing power

January 8, 2015 by

instagram-logo

When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading]

“The Interview” that wasn’t banned

December 30, 2014 by

interview

My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally thought turning [Continue reading]

Rebranding Without All the Fuss

December 5, 2014 by

brandin1

Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Angular. A lot of discussions and brainstorming went into the name change. One [Continue reading]

Why Nobody Enters Your Contest

October 7, 2013 by

sad clown

What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and given a stern talking too. Executive Summary: Nobody enters your contest because you make it nearly impossible.

Mark Traphagen Interviewed by 97thFloor

February 21, 2013 by

Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by Brandon Hassler of digital marketing agency 97th Floor. Brandon asked Mark questions about the following: Q. When many in the industry think about Google+ they can’t help but think of Mark Traphagen. What is it about Google+ that got you hooked? Q. Google+ officially [Continue reading]

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