Analytics Tips and Trends

The Problem with Winner and Loser Analyses

June 24, 2015 by

It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation as to why certain sites topped the list and others faltered. While the approach is itself not flawed, the methodology employed by nearly every winner-loser list out there is. Let [Continue reading]

Mobilegeddon Live Feed

April 21, 2015 by

brace-yourselves-mobilegeddon-is-coming

Frequently Asked Questions What does the % mean? We aggregate the search results across 30,000 keywords searched on mobile and determine what percentage are labeled as “mobile friendly” by Google. We then subtract the percentage that was mobile friendly on April 18th, before the update. The percentage you see is the difference between those two [Continue reading]

6 Ways To Market with Vine

April 7, 2015 by

vine

“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about learning how to tie a Double-Windsor knot [Continue reading]

LinkedIn Groups Versus Company Pages

April 1, 2015 by

linkedin-logo

I have been receiving one question quite often lately:  What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things.  According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]

Bounce Rate and CPC Advertising

March 27, 2015 by

home-graph[1]

Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an increase in traffic from CPC ads, there is probably a good reason for [Continue reading]

Web Analytics and Performance – Internet Summit

November 8, 2012 by

I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC and below are some of the highlights from this morning’s session on Web Analytics and Performance.  The New Norm: Cross Platform Measurement Scott Calise – Director of Digital Research, VMN Entertainment & Games (Viacom) Interesting stats: 18-49 year old adult owns, [Continue reading]

Simplify “Big Data” & Increase Your ROI | Internet Summit 2012

November 7, 2012 by

Session Details This session is entitled “Increasing ROI with Data-Driven Decisions” and is moderated by William Grizack, Chief Strategy Officer at The Variable (@billgriz341). Panelist include Jim Davidson, Manager of Marketing Research at Bronto (@JimSaidIt); Eric Holt, Account Director, Product Sales at Advertising.com (@aol); Mark Rockett, Founder & CEO at Rockett Interactive, Inc. (@markrockett); and [Continue reading]

Social Media Targeting and Measurement

November 7, 2012 by

Patrick Toland of Optimal

A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising and analytics agency.

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