Twitter Tips and Trends

LinkedIn Means Business

January 14, 2015 by

linkedin-logo

I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]

Why Instagram is becoming a marketing power

January 8, 2015 by

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When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading]

The 2015 Social Media landscape with Christine Moorman

January 5, 2015 by

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Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading]

Mastering Product Criticism on Social Media

December 23, 2014 by

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To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on you may not even notice a review until [Continue reading]

Rebranding Without All the Fuss

December 5, 2014 by

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Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Angular. A lot of discussions and brainstorming went into the name change. One [Continue reading]

Using Social Media For Increased Real Estate Sales

October 23, 2013 by

Social Media for Real Estate

Social Media For Real Estate As a Realtor, you will do whatever it takes to sell a home as fast as possible. After all, who doesn’t love satisfied clients and a quicker commission? But if you haven’t integrated social media into your home selling strategy, you are doing yourself (and your clients) a great disservice. [Continue reading]

Russ Jones Content Title Ideas

February 21, 2013 by

Russ-Jones-Virante

I was perusing Portent’s new “tool,” the Content Idea Generator, and wondering for what awesome purpose I could use it. For what topic do I wish I could spin out endless content ideas? And then it struck me. There is only one thing worth writing about endlessly, ad infinitum. Actually, one person. Russ Jones If [Continue reading]

How to Share Vine Videos to Google Plus

January 26, 2013 by

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Vine is the latest app craze, creating tons of buzz across social media this week. What is Vine? Vine is an iOS (iPhone & iPad) app created by Vine Labs and recently bought by Twitter. The tl;dr of the app is it’s Instagram for videos. Vine lets you quickly create 6-second on-the-go videos and easily [Continue reading]

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