Twitter Tips and Trends

6 Ways To Market with Vine

April 7, 2015 by

vine

“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about learning how to tie a Double-Windsor knot [Continue reading]

LinkedIn Groups Versus Company Pages

April 1, 2015 by

linkedin-logo

I have been receiving one question quite often lately:  What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things.  According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]

How Netflix Changed the Face of Content Marketing

February 27, 2015 by

house of cards season 3

Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading]

Social Media Successes: Atlanta Hawks

February 13, 2015 by

hawksl

Winning cures all. The statement holds true in some respects, but none more certain than with social media. Whether it’s sports or SEO, if your brand is on the up, people will want to watch. Even though this is not a sports blog, we still feel other industries can help us become stronger in certain [Continue reading]

LinkedIn Means Business

January 14, 2015 by

linkedin-logo

I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]

Why Instagram is becoming a marketing power

January 8, 2015 by

instagram-logo

When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading]

The 2015 Social Media landscape with Christine Moorman

January 5, 2015 by

social logo

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading]

Mastering Product Criticism on Social Media

December 23, 2014 by

criticism_media_cycle

To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on you may not even notice a review until [Continue reading]

Rebranding Without All the Fuss

December 5, 2014 by

brandin1

Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Angular. A lot of discussions and brainstorming went into the name change. One [Continue reading]

Using Social Media For Increased Real Estate Sales

October 23, 2013 by

Social Media for Real Estate

Social Media For Real Estate As a Realtor, you will do whatever it takes to sell a home as fast as possible. After all, who doesn’t love satisfied clients and a quicker commission? But if you haven’t integrated social media into your home selling strategy, you are doing yourself (and your clients) a great disservice. [Continue reading]

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