SEO Tips and Trends

Link Neighborhoods – White Picket Fence

January 27, 2016 by

Finding Your White Picket Fence in a Good Link Neighborhood

Link development can be a risky endeavor for many websites, as there have been a slew of updates from Google and other search engines to prevent “gaming of the system” through Search Engine Optimization (SEO). In years past, webmasters would get links anywhere and everywhere, from comment sections, forum profiles and low quality blogs to directories, [Continue reading]

Page Load Speed Pitfalls

December 29, 2015 by

Page Load Speed featured image

Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a website depends on more than local internet speeds, [Continue reading]

Local SEO Basics

December 2, 2015 by

local-seo-image

Does your business rely heavily on local customers? If so, search traffic may have changed for your website on July 24th, 2014, the day that Google released their Pigeon algorithm and in turn, changed how your website shows up in local search results. Local SEO may seem indomitable to the uninitiated, but if you follow these easy [Continue reading]

How to Write a Title Tag for a Webpage

November 25, 2015 by

optimize-title-tags

Title tags are strong indicators of the page content to search engines. They are also the first thing a potential site visitor sees when viewing the search engine results. To best satisfy both, the same set of best practices can be followed. Before getting into specifics, from a general perspective the title tag should be [Continue reading]

PageRank’s Slow, Inevitable Demise

September 25, 2015 by

google-page-rank-dead

At one point in time, PageRank was the end-all when it came to determining a website’s validity, health, and overall value in a back-link profile. Every SEO from here to Antarctica boasted the ability to get links on “HIGH PR DOMAINS”. Unfortunately for that sales pitch, PageRank has taken a backseat in Google’s list of [Continue reading]

Transparency in SEO

September 3, 2015 by

seo-report

Have you hired an SEO specialist to optimize your website for search engines? If so, one primary question you need to ask yourself is if the person or agency you hired is sending regular reports that show the work that they have done. Whether that is on-site or off-site optimization, transparency in SEO is one of the most [Continue reading]

The Biggest Mistake You Are Making when Building Links

June 30, 2015 by

gollum

It happened again today. After helping a client build an amazingly effective natural, content-based link building strategy, links started pouring in and the complaints began. “The Page Authority isn’t high enough. The Domain Authority isn’t high enough.” Every time I hear this, I am reminded of a great presentation I saw from Wil Reynolds at Seer [Continue reading]

Google’s Amazing Domain Diversity Metrics

June 29, 2015 by

I have always been intrigued by the organic search ecosystem. You can think of it like a marketplace where different sites come to life, grow, thrive, or die depending upon their performance. Like the natural ecosystem governed by physical laws, or the marketplace governed by financial law, Google’s search results are governed by the algorithm. [Continue reading]

The Problem with Winner and Loser Analyses

June 24, 2015 by

It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation as to why certain sites topped the list and others faltered. While the approach is itself not flawed, the methodology employed by nearly every winner-loser list out there is. Let [Continue reading]

Google Search Console Delays: How Old is the Data?

June 22, 2015 by

Every link data set (Moz, Majestic, AHrefs, Webmeup, SEMRush, Bing and Google Search Console) have multiple delays – the natural delay between the time in which the bot revisits a page to find a link has been added or removed, and the unnatural delay between the time in which the page has been indexed and [Continue reading]

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