Paid Search Tips and Trends

How to Turn $700 into $500,000: The Power of Digital Marketing

July 20, 2015 by

aaaazzz

  The Power of Digital Marketing Everyday I get to see how beneficial online advertising is for Angular’s clients. I don’t mean beneficial in a vague, esoteric sense. I get to see exactly to the penny how Angular’s advertising team has profited for its clients, and today was no exception. One of our specialties is marketing for financial firms. One of our [Continue reading]

Bounce Rate and CPC Advertising

March 27, 2015 by

home-graph[1]

Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an increase in traffic from CPC ads, there is probably a good reason for [Continue reading]

How Much Money Is Your Site Costing You?

March 8, 2013 by

Bruce Willis

I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to their homepage. I was listening to a great podcast this morning where Seth Godin explained it in naked dollars and sense that makes it crystal clear. You pay $8 for [Continue reading]

Monday Morning Quarterback #8

April 16, 2012 by

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether to stay or leave. Practical tips here for [Continue reading]

Monday Morning Quarterback #7

April 2, 2012 by

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides lower CPA with less risk than many SEO strategies. We summarized his top [Continue reading]

Monday Morning Quarterback #6

March 26, 2012 by

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you have little interaction to a list where you will get fewer of their updates, but [Continue reading]

Monday Morning Quarterback #5

March 19, 2012 by

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Using Facebook Interest Lists to Improve EdgeRank Facebook recently introduced Interest Lists, which allow users to subscribe to curated lists of people and pages centered around a topic. We’ve [Continue reading]

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