Online marketing Tips and Trends

Bounce Rate and CPC Advertising

March 27, 2015 by

Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an increase in traffic from CPC ads, there is probably a good reason for [Continue reading]

The End of Doorway Pages

March 23, 2015 by

dont-open-spam-inside-feat

Google recently updated their post on doorway pages and released a blog post detailing those changes as well. There are many names for this particular brand of black-hat SEO; bridge, portal, or gateway pages, more commonly known as doorway pages, are typically created to rank for specific keywords to drive more traffic to the primary website. Doorways [Continue reading]

Outbound Link Spam Detector

March 18, 2015 by

There aren’t many things more annoying that waking up one day to find out that your website has been hacked or spammed – that somehow, someone has been able to infiltrate your site with tons of spammy outbound links with high commercial anchor text. Unfortunately, if you run a large website or the attack is [Continue reading]

The Benefits of a Live Chat

March 9, 2015 by

chat1

Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential clients as happy as possible. You may think it’s cheesy, but having an employee dedicated to supporting your current and potential clients can help put out fires before they get [Continue reading]

How blogging generates business

March 4, 2015 by

It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and mobile devices has grown exponentially recently, it has become crucial for any business to be actively engaging with consumers online. [Continue reading]

How Netflix Changed the Face of Content Marketing

February 27, 2015 by

house of cards season 3

Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading]

SEO Strategies for the Modern World

February 16, 2015 by

Fred Flintstone looking up outdated SEO strategies

In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse the ever-changing SEO landscape… this blog post about SEO for the modern world of Internet marketing! Over the past several years, search engine optimization has evolved to meet the expectations [Continue reading]

Hiring an SEO and Avoiding Scams

February 10, 2015 by

MR BURNS

In handling the majority of sales and customer service for Angular since 2007, I’ve had the joy of listening to thousands of stories about other SEO agencies, link building services, paid search optimizers, rank-quick-rich schemes… you name it. Almost every one of these stories had the same intention, and that was for the prospective client [Continue reading]

The Power of Social Media: The Scandal Effect

February 6, 2015 by

scandal

The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile devices, businesses and brands soon came to the realization that there was an increasing disengagement with their audience. The question that everybody kept asking [Continue reading]

The Great Reconsideration Debate: Remove or Disavow?

February 4, 2015 by

machete-disavow

The onset of manually-applied Google penalties had many internet marketers scrambling to remove once-valuable links that were now threatening to devalue their clients’ and their own websites. Fortunately for these webmasters, Google released the disavow tool in October of 2012, which helped webmasters inform Google of URLs and domains where unnatural links exist and cannot be [Continue reading]

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