LinkedIn Tips and Trends

LinkedIn Groups Versus Company Pages

April 1, 2015 by

linkedin-logo

I have been receiving one question quite often lately:  What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things.  According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]

How blogging generates business

March 4, 2015 by

It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and mobile devices has grown exponentially recently, it has become crucial for any business to be actively engaging with consumers online. [Continue reading]

The #Rules of Hashtags

January 28, 2015 by

hashtag

Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply popping a hashtag after your message will not cut it. There are rules and regulations [Continue reading]

10 Best Twitter Accounts For SEO

January 21, 2015 by

casey kasem

Every time I create a “top” list, I start to hear Casey Kasem’s voice somewhere saying “now let’s get back to the countdown.” Creating this list is important because whether you’re an SEO expert or a beginner, these accounts below will help you gain a firm grasp in the voodoo art that is SEO. The [Continue reading]

LinkedIn Means Business

January 14, 2015 by

linkedin-logo

I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]

Why Instagram is becoming a marketing power

January 8, 2015 by

instagram-logo

When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading]

“The Interview” that wasn’t banned

December 30, 2014 by

interview

My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally thought turning [Continue reading]

Mastering Product Criticism on Social Media

December 23, 2014 by

criticism_media_cycle

To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on you may not even notice a review until [Continue reading]

The Great Support Debate

December 16, 2014 by

1support

Hello, anyone there??? We text rather than talk, meet our future Mr. or Mrs. online and the most efficient way to keep up on our family/friends whereabouts is through a news-feed. Is this a bad thing? Not necessarily.  However, society has now decided that we can be more efficient having interactions behind a screen or [Continue reading]

Rebranding Without All the Fuss

December 5, 2014 by

brandin1

Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Angular. A lot of discussions and brainstorming went into the name change. One [Continue reading]

Add a LinkedIn Company Follow Button to Your Site

February 27, 2012 by

LinkedIn now offers a Company Follow button for your web site that allows anyone to follow your company’s LinkedIn profile with one click. Why should you care? A properly optimized LinkedIn Company Page may prove to be your best social platform for lead generation. A recent study by HubSpot of over 5000 businesses showed that LinkedIn [Continue reading]

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