by mzaffina | Nov 8, 2012 | Conferences, Internet Summit, Social Media
This is a live blogging presentation of the Mobile Business Panel consisting of: What Business Wants from Wi-Fi Stuart Taylor (@STaylorCisco) is the Managing Director for Cisco Systems in The North American Mobile Group The Consumerization of Enterprise IT 60% of...
by mtraphagen | Nov 8, 2012 | Internet Summit, Social Media
3 Steps to a Better Go-to-Market Content Strategy Shade Wilson – Principle & Brand Strategist, Scalability Project Start with one simple truth: All buyers are not the same. It’s about attitude more than age or other demographics. Product adoption curve...
by ekoppel | Nov 8, 2012 | Content Marketing, Internet Summit, Online marketing, Social Media
Below are some of the highlights from a panel on Customer Engagement Strategies at the Internet Summit in Raleigh, NC. Ori Hoffer @orihoffer – Social Media Strategist, General Services Administration The General Services Administration used the Federal Building...
by mzaffina | Nov 8, 2012 | Internet Summit, Social Media
Measuring Social for Real Results Kurt Uhlir (@KurtUhlir) is the Co-Founder of Buzztastic Rob Kischuk (@rkischuk) is the Founder of Badgy Shifting Market Kurt FB is tripling down on location Should we measure all this What is my ROI & Analytics Rob Looking for the...
by mtraphagen | Nov 8, 2012 | Google, Internet Summit, SEO, Social Media
Search Engine Optimization in a “Post-SEO” World Melanie Phung – Director of New Media, PBS Search engines are in a constant battle against spam.] Shift from just keywords and links to many signals. New SEOs must be sophisticated digital strategists,...
by pbuckley | Nov 8, 2012 | Internet Summit, Social Media
After another boxed lunch it’s time to settle in for a panel discussion on the tablet revolution featuring Saya Behnam from Design 4UX, Dave Dubé from Cisco Systems, Steve Potash from OverDrive and Sucharita Mulpuru from Forrester is moderating. Sucharita opens...
by ekoppel | Nov 8, 2012 | Analytics, Internet Summit, News
I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC, and below are some of the highlights from this morning’s session on Web Analytics and Performance. The New Norm: Cross-Platform Measurement Scott Calise – Director of Digital...
by mzaffina | Nov 8, 2012 | Internet Summit, Social Media
This is a live blog of the lunch keynote address at Internet Summit 2012 in Raleigh NC. Tim Sullivan (@ancestrydotcom) who is the President & CEO at Ancestry.com which is the world’s largest online resource for family history. Ancestry.com – 16 yr old...
by mtraphagen | Nov 8, 2012 | Internet Summit, Social Media
The Facebook Exchange Opportunity Josh Nannen – Senior Director of Sales, Triggit Early days of paid search are paralleling early days of FBX. FBX is retargeted advertising using Facebook. How it works: someone puts a product in shopping cart but doesn’t...
by pbuckley | Nov 8, 2012 | Internet Summit, News, Online marketing, Presentations
This is the session I’ve been waiting for! An expert panel discussion on Designing and Optimizing for Multiple Screens featuring Alexandre Douzet from TheLadders, Les James from Capstrat, Ryan Manchee from MediaMind, Chris Stout from IBM and Aaron Schildkrout...
by dspeicher | Nov 8, 2012 | Internet Summit, Social Media
Live blogging from the Internet Summit: Serous Gam(es)(ification) Randy Brown – Director of the Virtual Heroes Division, Applied Research Associates Gamification is everywhere, even in the simplest loyalty programs, think Delta Skymiles. Challenges for...
by mtraphagen | Nov 8, 2012 | Internet Summit, Social Media
A live blog of a session at Internet Summit 2012 in Raleigh NC. Panel: Duane Forrester, Sr. Product Manger, Bing Sharon Knitter, Sr. Director of Mobile, Cars.com Jim Tobin, President, Ignite Social Media Jed Williams, Program Director, Social Local Media, BIA/Kelsey...