Google+ Tips and Trends

The #Rules of Hashtags

January 28, 2015 by

hashtag

Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply popping a hashtag after your message will not cut it. There are rules and regulations [Continue reading]

10 Best Twitter Accounts For SEO

January 21, 2015 by

casey kasem

Every time I create a “top” list, I start to hear Casey Kasem’s voice somewhere saying “now let’s get back to the countdown.” Creating this list is important because whether you’re an SEO expert or a beginner, these accounts below will help you gain a firm grasp in the voodoo art that is SEO. The [Continue reading]

LinkedIn Means Business

January 14, 2015 by

linkedin-logo

I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]

The 2015 Social Media landscape with Christine Moorman

January 5, 2015 by

social logo

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading]

“The Interview” that wasn’t banned

December 30, 2014 by

interview

My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally thought turning [Continue reading]

The Great Support Debate

December 16, 2014 by

1support

Hello, anyone there??? We text rather than talk, meet our future Mr. or Mrs. online and the most efficient way to keep up on our family/friends whereabouts is through a news-feed. Is this a bad thing? Not necessarily.  However, society has now decided that we can be more efficient having interactions behind a screen or [Continue reading]

Rebranding Without All the Fuss

December 5, 2014 by

brandin1

Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Angular. A lot of discussions and brainstorming went into the name change. One [Continue reading]

Authorshipocalypse! The Great Google Authorship Purge Has Begun

December 19, 2013 by

authorship-serps-comparison

December 2013: Authorship in Search Results Gets Restricted UPDATE 21 January 2013: I have now published results of my study detailing who lost Google Authorship and why. UPDATE: While composing this post, Barry Schwartz of Search Engine Land reported that Google confirms that Authorship results in search are being intentionally reduced. It appears that the Matt [Continue reading]

Google Plus Update Event: 18 Major Upgrades to Google+

October 29, 2013 by

Google Plus Updates Event live tweets

My live tweets from today’s Google Plus Update live event. Google’s Vic Gundotra announced 18 major upgrades to Google+, centerend around Hangouts, photos, and videos. (Go to bottom of page for a Pinterest pinnable image of these tweets!) Hungry for more details on these updates? The Social Media Hat has a very thorough summary with [Continue reading]

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