Content Marketing Tips and Trends

How blogging generates business

March 4, 2015 by

It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and mobile devices has grown exponentially recently, it has become crucial for any business to be actively engaging with consumers online. [Continue reading]

How Netflix Changed the Face of Content Marketing

February 27, 2015 by

house of cards season 3

Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading]

An Insider’s View on Link Steroids

February 2, 2015 by

black hat vs white hat

Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Angular, there are countless similarities when it comes to preparation and execution of strategy. So naturally, I was immediately drawn to the idea that link building in the world of SEO is now starting [Continue reading]

The 2015 Social Media landscape with Christine Moorman

January 5, 2015 by

social logo

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading]

Authorshipocalypse! The Great Google Authorship Purge Has Begun

December 19, 2013 by

authorship-serps-comparison

December 2013: Authorship in Search Results Gets Restricted UPDATE 21 January 2013: I have now published results of my study detailing who lost Google Authorship and why. UPDATE: While composing this post, Barry Schwartz of Search Engine Land reported that Google confirms that Authorship results in search are being intentionally reduced. It appears that the Matt [Continue reading]

Google Author Rank: On? Not Yet? Why I Don’t Care

October 28, 2013 by

Bill Gassett real estate sales

Google Author Rank: The Sasquatch of SEO When it comes to the topic of Google Author Rank and whether it is a reality today, the True Believers are only slightly less fanatical than people convinced that the following are real: Sasquatch (Big Foot) UFO abductions The Kardashians OK, one of those may actually be real, [Continue reading]

Using Social Media For Increased Real Estate Sales

October 23, 2013 by

Social Media for Real Estate

Social Media For Real Estate As a Realtor, you will do whatever it takes to sell a home as fast as possible. After all, who doesn’t love satisfied clients and a quicker commission? But if you haven’t integrated social media into your home selling strategy, you are doing yourself (and your clients) a great disservice. [Continue reading]

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