Why Instagram is becoming a marketing power

January 8, 2015 by

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When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading]

Filed Under: Facebook, LinkedIn, Online marketing, SMX Social Media, Social Media, Twitter

The 2015 Social Media landscape with Christine Moorman

January 5, 2015 by

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Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading]

Filed Under: Content Marketing, Facebook, Free SEO Tools, Google+, SEO, SMX Social Media, Social Media, Twitter

Back-Link Analysis Beginner’s Guide

December 18, 2014 by

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Since Google released their Penguin and Panda algorithms a few years ago, there has been a significant increase in the necessity of back-link analyses to clean up work that was once “gray hat SEO”. If you or the company you employ use any of the tactics listed here, stop immediately. You may be helping your [Continue reading]

Filed Under: Online marketing

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