A Mixed Bag
It is important to remember that some sites might have some mobile friendly pages, but not all mobile friendly. Many of the sites that will be hit the hardest are those that have only updated a section of their pages. In the list below, you will see several sites that have done a good job of fixing their home pages or some internal pages, but don’t have the site completely mobile-friendly. Moreover, many might have made their updates recently and are simply waiting for Google to update their crawl.A Government Slaughter
One thing of great concern is the preponderance of .gov sites that are likely to be impacted. Important, non-commercial sites are likely to suffer big losses on Tuesday, especially the nih.gov site and its subdomains. Over 50% of the .gov domains we encountered in mobile results were not mobile-friendly. They represent 21% of the 100 worst hit despite only accounting for 1.8% of the domains we have in our system. Tuesday could be a rough day for .gov sites in general.An Imperfect Algo
Another thing we noticed were plenty of sites that appear fully mobile friendly, but Google identifies them as not being. For example, Topps (www.topps.com), the popular baseball card manufacturer, has a gorgeous, responsive website which Google identifies as not mobile-friendly (both in their search results and their mobile friendly tool). I imagine a number of webmasters will be caught off guard by the nuances of Google’s mobile-friendly detection when they lose their rankings on the 21st.Support Sites Take a Hit
It seems like big brands are letting their support sites take the full brunt of the update. Godaddy, T Mobile, Quickbooks, Xerox, Sprint and many others are leaving their support sites out to dry. Without further adieu, here are the top 100 sites which will lose search traffic based on our 30,000 keyword crawl. DomainTrafficValueKeywordseonline.com | 632170.72 | 2429451.422 | 14 |
nmap.org | 70388.56 | 532673.7512 | 37 |
xnxx.com | 53900.31 | 1169071.955 | 20 |
armorgames.com | 42277.42 | 825235.1497 | 20 |
usmagazine.com | 39150.97 | 326072.0112 | 12 |
roanoke.com | 38104.56 | 161068.4112 | 15 |
cp.disneycareers.com | 29531.34 | 119774.3328 | 11 |
ahs.com | 25131.36 | 162605.4896 | 11 |
halhigdon.com | 24014.13 | 152897.0021 | 20 |
ct.gov | 23719.65 | 134631.083 | 14 |
eppicard.com | 21389.59 | 217837.5297 | 11 |
tax.ok.gov | 20320.63 | 128000.8493 | 11 |
nhlbi.nih.gov | 19202.49 | 115517.5028 | 48 |
appsupport.commonapp.org | 15837.84 | 359176.08 | 13 |
ghr.nlm.nih.gov | 15539.44 | 180759.3907 | 23 |
desitvbox.me | 14079.46 | 95606.1112 | 13 |
bmwusa.com | 13859.37 | 58620.537 | 16 |
geha.com | 10663.15 | 54884.977 | 13 |
nvcc.edu | 10136.63 | 66166.5504 | 12 |
regmovies.com | 8723.09 | 57007.8017 | 23 |
genome.gov | 8466.83 | 95917.553 | 19 |
nih.gov | 7531.69 | 56092.9697 | 13 |
wsba.org | 7319.38 | 155019.1654 | 14 |
acatoday.org | 7217.67 | 43457.2754 | 11 |
putlocker.is | 7068.29 | 55847.6933 | 32 |
questdiagnostics.com | 7023.93 | 51510.5261 | 14 |
aacn.nche.edu | 6938.15 | 62734.355 | 13 |
lwd.dol.state.nj.us | 6802.02 | 519939.1676 | 23 |
andersenwindows.com | 6725.01 | 59747.8866 | 27 |
coveredca.com | 6108.85 | 77910.6035 | 12 |
tax.virginia.gov | 5847.9 | 117248.996 | 18 |
personal.vanguard.com | 5759.2 | 43258.8605 | 27 |
support.godaddy.com | 5204.6 | 175585.478 | 26 |
azdot.gov | 4879 | 94445.386 | 14 |
arthritistoday.org | 4491 | 28301.8706 | 23 |
lung.org | 4425.94 | 30252.662 | 22 |
appliancerepair.net | 4106.15 | 50135.6793 | 11 |
treasurydirect.gov | 4094.71 | 30962.4585 | 16 |
lifetechnologies.com | 4016.57 | 33983.6051 | 24 |
ngm.nationalgeographic.com | 3998.59 | 15828.5944 | 16 |
hyperphysics.phy-astr.gsu.edu | 3987.75 | 31442.464 | 11 |
dish.com | 3968.04 | 40114.5195 | 41 |
hiring.monster.com | 3761.62 | 28304.0787 | 25 |
carolinashealthcare.org | 3627.06 | 37323.7982 | 27 |
pmi.org | 3552.15 | 60381.74 | 33 |
diabetes.niddk.nih.gov | 3426.85 | 18369.9876 | 13 |
eeoc.gov | 3404.92 | 38841.5201 | 15 |
aamc.org | 3359.74 | 27746.7032 | 26 |
beeradvocate.com | 3344.6 | 27775.4417 | 14 |
wikinvest.com | 3281.21 | 26323.8895 | 19 |
fantasynews.cbssports.com | 3202.34 | 43297.233 | 12 |
kongregate.com | 3179.58 | 32961.8467 | 13 |
books.wwnorton.com | 3105 | 29385.72 | 14 |
virginiadot.org | 3031.52 | 26451.4832 | 13 |
csrc.nist.gov | 2998.56 | 27670.0609 | 20 |
educationworld.com | 2914 | 24206.7013 | 14 |
dev.mysql.com | 2876.14 | 39068.745 | 19 |
filehippo.com | 2828.19 | 89481.9368 | 13 |
constitutioncenter.org | 2815.25 | 20716.0567 | 11 |
sephora.com | 2645.55 | 13727.3016 | 18 |
fbi.gov | 2596.21 | 23342.5675 | 30 |
sdcourt.ca.gov | 2410.5 | 24290.355 | 15 |
petfinder.com | 2299.03 | 25611.921 | 23 |
sat.collegeboard.org | 2280.15 | 23724.3312 | 24 |
oaklandcc.edu | 2238.3 | 9056.477 | 14 |
defense.gov | 2153.35 | 21616.646 | 16 |
uscourts.gov | 2108.05 | 25488.8232 | 16 |
support.t-mobile.com | 2100.04 | 21925.738 | 17 |
admissions.ucla.edu | 2064 | 21819.6096 | 15 |
tvlistings.timewarnercable.com | 2001.26 | 19570.6291 | 15 |
popalock.com | 1899.51 | 29952.8533 | 19 |
tepdl.dpi.wi.gov | 1896 | 18200.336 | 12 |
clarkcountynv.gov | 1886.98 | 16093.7086 | 17 |
healthecareers.com | 1830.58 | 30488.4878 | 19 |
medicaid.gov | 1826.37 | 13509.0136 | 12 |
avery.com | 1820.12 | 16207.3925 | 22 |
noticias.univision.com | 1807.52 | 20580.8272 | 12 |
chemocare.com | 1800.03 | 9096.561 | 16 |
checksunlimited.com | 1787.5 | 27597.619 | 12 |
sos.state.tx.us | 1781.57 | 10460.0393 | 15 |
cityofchicago.org | 1756.9 | 10495.2571 | 13 |
premiumoutlets.com | 1753.14 | 14418.0394 | 15 |
txdps.state.tx.us | 1711.28 | 9662.1329 | 14 |
lasvegas.com | 1697.29 | 13119.9079 | 15 |
udacity.com | 1620.48 | 18174.311 | 16 |
support.quickbooks.intuit.com | 1615.39 | 18044.7447 | 45 |
nces.ed.gov | 1594.73 | 9616.6974 | 12 |
direct.ed.gov | 1584.94 | 17769.0485 | 20 |
med-health.net | 1546.4 | 9909.6078 | 15 |
uship.com | 1530.22 | 10550.8078 | 17 |
apta.org | 1484.61 | 21363.2114 | 18 |
jeld-wen.com | 1432.85 | 14678.8975 | 11 |
mcafee.com | 1423.15 | 12116.0257 | 15 |
personalizationmall.com | 1420.42 | 8010.101 | 12 |
applevacations.com | 1420.41 | 11243.7807 | 17 |
safetysign.com | 1379.11 | 12248.0722 | 15 |
sixflags.com | 1368.97 | 5954.6392 | 15 |
universalcard.com | 1361.34 | 26360.5582 | 11 |
software.dell.com | 1336.3 | 11297.9145 | 14 |
WEB ANALYTICS | SEARCH OPTIMIZATION | PAID ADVERTISING | COMPANY NEWS