Below are some of the highlights from a panel on Customer Engagement Strategies at the Internet Summit in Raleigh, NC.
Ori Hoffer @orihoffer – Social Media Strategist, General Services Administration
The General Services Administration used the Federal Building Bracket Challenge 2012 to drive customer engagement.
Kerry Andrews @pinehurstresort– Director of Marketing, Pinehurst
She asks these questions in determining what content to push out:
- Is it entertaining?
- Does it provide a motive?
- Is it shareable?
She also discussed how using points in the history of Pinehurst as a basis for pushing content within the social calendar has been very successful.
Anthony Phillips @cocacola– Global Marketing Manager, Innovation, The Coca-Cola Company
Anthony discussed creating memorable experiences with Coke’s Freestyle Vending Machines as well as interactive vending machines which allow users to donate to the American Red Cross.